2026 Advertising Overview
Total Ad Spend
$698
Google + Etsy Ads
Revenue
$4,958
ROAS
7.1x
Revenue / Ad Spend
Total Clicks
1,641
$0.43/click avg
Impressions
69,895
2.35% CTR
Sessions
1,125
Website visits
Users
795
Pageviews
3,411
GA Transactions
29
Tracked by Analytics
Conv. Rate
2.6%
Transactions / Sessions
Monthly Ad Spend vs Revenue
Monthly Website Traffic
Spend by Platform
Historical Ad Spend
Campaign Performance
| Platform | Campaign | Spend | Impressions | Clicks | CTR | CPC | Conversions | Years |
|---|---|---|---|---|---|---|---|---|
| Search — Cutting Boards | $3,444.21 | 171,424 | 6,234 | 3.64% | $0.55 | 346 | 2025–2026 | |
| Etsy | Etsy Promoted Listings | $2,781.31 | 336,771 | 6,627 | 1.97% | $0.42 | 601 | 2025–2026 |
| Shopping — All Products | $2,144.26 | 112,281 | 3,157 | 2.81% | $0.68 | 208 | 2025–2026 |
2026 Platform Breakdown
| Platform | Spend | Impressions | Clicks | CPC | Conversions |
|---|---|---|---|---|---|
| Etsy Ads | $248.13 | 38,998 | 772 | $0.32 | 78 |
| Google Ads | $450.18 | 30,897 | 869 | $0.52 | 55 |
Ad Strategy & Insights
Key Takeaways
Etsy Ads: High Efficiency
$248 in Etsy Ads drove $3,366 in revenue (13.6x ROAS). Every $1 spent returned ~$14. This is exceptional for a marketplace ad platform.
Google Ads: Early Results
$450 spent on Google Ads with 8 Shopify orders (~1.7x ROAS). Still ramping up — give it 60-90 days before comparing to Etsy's mature performance.
Channel Concentration Risk
Etsy represents 81% of tracked ad-driven revenue. If Etsy changes fees or algorithms, impact is significant. Growing Shopify via Google Ads reduces this dependency.
Channel Comparison
| Channel | Ad Spend | Revenue | Orders | ROAS | Cost per Order |
|---|---|---|---|---|---|
| Etsy Ads | $248 | $3,366 | 32 | 13.6x | $7.75 |
| Google Ads | $450 | $764 | 8 | 1.7x | $56.27 |
Etsy Ads: Monthly ROAS
Seasonal Budget Guide
Increase (ROAS ≥ 25x)
Maintain (15-25x)
Reduce (< 15x)
Jan
9.1x
$162
Feb
22.0x
$86
Mar
—
No data
Apr
—
No data
May
—
No data
Jun
—
No data
Jul
—
No data
Aug
—
No data
Sep
—
No data
Oct
—
No data
Nov
—
No data
Dec
—
No data
Budget Scenarios (Etsy Ads)
+25% Budget
Extra spend $62
Total spend $310
Projected revenue $3,972
12.8x ROAS
+50% Budget
Extra spend $124
Total spend $372
Projected revenue $4,444
11.9x ROAS
+100% Budget
Extra spend $248
Total spend $496
Projected revenue $5,218
10.5x ROAS
* Etsy "clicks" in ad data are daily charge counts from statement CSVs, not real clicks.
Etsy ROAS is estimated (total Etsy revenue / ad spend) — no per-order attribution.
Google Ads uses Shopify orders as proxy since ads land on Shopify.
Budget scenarios assume diminishing returns on incremental spend.
Google Ads Image Assets
Click "Load Assets" to fetch image assets from Google Ads