2025 Advertising Overview
Total Ad Spend
$7,671
Google + Etsy Ads
Revenue
$75,970
ROAS
9.9x
Revenue / Ad Spend
Total Clicks
14,377
$0.53/click avg
Impressions
550,581
2.61% CTR
Sessions
14,944
Website visits
Users
10,651
Pageviews
49,218
GA Transactions
279
Tracked by Analytics
Conv. Rate
1.9%
Transactions / Sessions
Monthly Ad Spend vs Revenue
Monthly Website Traffic
Spend by Platform
Historical Ad Spend
Campaign Performance
| Platform | Campaign | Spend | Impressions | Clicks | CTR | CPC | Conversions | Years |
|---|---|---|---|---|---|---|---|---|
| Search — Cutting Boards | $3,444.21 | 171,424 | 6,234 | 3.64% | $0.55 | 346 | 2025–2026 | |
| Etsy | Etsy Promoted Listings | $2,781.31 | 336,771 | 6,627 | 1.97% | $0.42 | 601 | 2025–2026 |
| Shopping — All Products | $2,144.26 | 112,281 | 3,157 | 2.81% | $0.68 | 208 | 2025–2026 |
2025 Platform Breakdown
| Platform | Spend | Impressions | Clicks | CPC | Conversions |
|---|---|---|---|---|---|
| Etsy Ads | $2,533.18 | 297,773 | 5,855 | $0.43 | 523 |
| Google Ads | $5,138.29 | 252,808 | 8,522 | $0.60 | 499 |
Ad Strategy & Insights
Key Takeaways
Etsy Ads: High Efficiency
$2,533 in Etsy Ads drove $52,590 in revenue (20.8x ROAS). Every $1 spent returned ~$21. This is exceptional for a marketplace ad platform.
Seasonal Sweet Spots
Best ROAS months: May, Sep. Consider increasing Etsy Ads budget 25-50% during these months to capture more holiday/seasonal demand.
Google Ads: Early Results
$5,138 spent on Google Ads with 125 Shopify orders (~2.3x ROAS). Still ramping up — give it 60-90 days before comparing to Etsy's mature performance.
Channel Concentration Risk
Etsy represents 82% of tracked ad-driven revenue. If Etsy changes fees or algorithms, impact is significant. Growing Shopify via Google Ads reduces this dependency.
Channel Comparison
| Channel | Ad Spend | Revenue | Orders | ROAS | Cost per Order |
|---|---|---|---|---|---|
| Etsy Ads | $2,533 | $52,590 | 523 | 20.8x | $4.84 |
| Google Ads | $5,138 | $11,911 | 125 | 2.3x | $41.11 |
Etsy Ads: Monthly ROAS
Seasonal Budget Guide
Increase (ROAS ≥ 25x)
Maintain (15-25x)
Reduce (< 15x)
Jan
14.0x
$121
Feb
15.3x
$172
Mar
21.7x
$134
Apr
17.6x
$238
May
25.0x
$170
Jun
19.6x
$242
Jul
18.6x
$201
Aug
18.9x
$189
Sep
30.4x
$143
Oct
24.1x
$221
Nov
23.8x
$311
Dec
19.9x
$392
Budget Scenarios (Etsy Ads)
+25% Budget
Extra spend $633
Total spend $3,166
Projected revenue $62,056
19.6x ROAS
+50% Budget
Extra spend $1,267
Total spend $3,800
Projected revenue $69,419
18.3x ROAS
+100% Budget
Extra spend $2,533
Total spend $5,066
Projected revenue $81,515
16.1x ROAS
* Etsy "clicks" in ad data are daily charge counts from statement CSVs, not real clicks.
Etsy ROAS is estimated (total Etsy revenue / ad spend) — no per-order attribution.
Google Ads uses Shopify orders as proxy since ads land on Shopify.
Budget scenarios assume diminishing returns on incremental spend.
Google Ads Image Assets
Click "Load Assets" to fetch image assets from Google Ads